MARKET REPORT

April 20, 2017
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At a Glance…

Demand continues to exceed supply on lettuce and romaine and escalated pricing is in effect. This situation is industry-wide.

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Quality

Price

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High

Avg

Fair

High

Avg

Low

Bell Peppers

Broccoli

Cauliflower

Celery

Onions

Lettuce

Romaine

Tomatoes - West

Tomatoes - East

Sourcing Update:

Bell Peppers

Market is steady with most supply coming out of southeast and southwest Florida. Quality is good with occasional reports of insect damage. Central Florida is starting with steady volume of mostly larger-sized peppers.

Broccoli

Supply is still limited but improving out of Santa Maria, Salinas ans Mexico. Quality has improved with less yellowing and bigger crown size.

Cauliflower

Supply remains extremely limited. Quality has improved despite market conditions, with good white color and limited yellowing or bruising. We are still 3 weeks away from better supplies.

Celery

Market remains active with strong demand. Salinas will not begin production until June. Quality overall is good with some reports of seeder, bowing, pith and insects.

Onions

Yellow onion market is active out of all areas, as Idaho winds down for the season, putting extra demand on Texas and Washington. Quality is good. California has begun light production.

Lettuce

Demand exceeds supply and escalated pricing is in effect. Salinas production is increasing but not keeping up with demand. Quality issues include mechanical damage, pink ribbing, growth cracks, insect damage and brittle.

Tomatoes

Transition from Immokalee fields to Palmetto/Ruskin area is underway. Supplies are good. Quality is excellent.

Romaine

Demand exceeds supply and escalated pricing is in effect. Salinas production is not keeping up with demand. Quality issues include seeders, discoloration and mechanical damage.

Apples

Washington reds are steady on most sizes and continue to leak on larger fruit. Michigan will finish all varietal apples in early May.