MARKET REPORT

March 24, 2017
Download PDF File

At a Glance…

Supply gap on leafy greens, broccoli and cauliflower will continue into transition.

empty

Quality

Price

empty

High

Avg

Fair

High

Avg

Low

Bell Peppers

Broccoli

Cauliflower

Celery

Onions

Lettuce

Romaine

Tomatoes - West

Tomatoes - East

Sourcing Update:

Bell Peppers

Market is steady with signs of strength. Southeastern and southwestern regions of Florida have production, and product is trending to smaller sizes. Quality is good.

Broccoli

Yuma season is wrapping up as we prepare for Salinas transition. Salinas is still showing purple cast and inconsistent crown size. Santa Maria quality is better.

Cauliflower

Yuma quality is suffering due to heat. Bruising and brown to black discoloration have been reported. Salinas is seeing inconsistent sizing and cream to yellow color.

Celery

Market is stronger as Yuma season wraps up. Oxnard and Santa Maria are seeing low production yields due to past rains in Southern California. Defects include transparency and waterlogged raw material.

Onions

Demand is moderate out of all growing region. Quality is good overall. Southern California will start production in mid to late April.

Lettuce

Yuma production is winding down. Yuma and Santa Maria are seeing pink ribbing, discoloration, misshapen heads and mildew. Defects are industry-wide.

Tomatoes

New fields out of Ruskin should begin production in mid-April. Overall quality is good with some signs of wind scar. Heavy supply from Mexico is keeping prices steady.

Romaine

Demand exceeds supply, and market is expected to remain elevated for at least the next three weeks. Quality issues include blister and peel, twisting, discoloration and fringe and tip burn. Defects are industry-wide.

Apples

Demand continues to exceed supply on small Granny-Smiths. Idaho has finished packing. New York is peaking on larger fruit.